THE FUSION OF POP CULTURE + CLASSIC COUNTRY CORE IS MAKING A STATEMENT
Whether you've recently heard a notable pop artists' announcement of collaborating with a country icon or you're just picking up on the blurring genre boundaries casually through your social media feeds, we're here to tell you there's no slowing down the trend in the near future. Western-inspired fashion has had a major influence on mainstream culture + we're here to call out some of the most iconic "pop goes country" moments in fashion, entertainment + social media as of late! We're equipped with look-a-like products + encourage you to let the popular celebrities influence your own closet!
LET'S UNPACK THIS VIRAL BEYONCE GOES COUNTRY MOMENT
Let's begin with the most iconic moment from 2024 thus far - Beyonce breaking the internet with the release of her first ever country album, Cowboy Carter. The queen B herself is embarking on her country era in a big way through music, history + fashion + is influencing us all to admire country music's core tradition along the way. Beyonce has shared that the Cowboy Carter album acts as a Western lesson plan, serving as its "own version of a reimagined western film." Don't be fooled by the glitz + glam that we're used to seeing with this iconic mainstream artist. Her born + raised Texas roots have not only influenced her most recent album but have shown through in her iconic cowgirl aesthetic, boasting classic western hats, fringe coats + statement jewelry pieces to complete the look.
GET BEYONCÉ'S LOOK HERE! -
POST MALONE GOES COUNTRY: A COWBOY HAT + A NEW ALBUM
Post Malone is a young popular artist most known for his music in the world of pop, hip-hop + R&B. As of late, he has been spotted wearing cowboy hats, singing songs on country albums, launching a collab with the Dallas Cowboys football team, fangirling over Taylor Swift + openly sharing his love for Beyonce's new country album, Cowboy Carter.
GET POST MALONE'S LOOK HERE! -
KIM KARDASHIAN SPORTS A WESTERN LOOK FOR THE 2024 SUPER BOWL
Beyonce + Post Malone aren't the only pop culture icons tapping into these western trends. Kim Kardashian was recently spotted at the 2024 Super Bowl in a classic western felt hat + then again this spring on vacation in Turks + Caicos! It doesn't have to be Texas, a country concert or Stagecoach to be western core appropriate. Kim paired her black felt western brim with a stringy leopard bikini that could go from Stagecoach to a beach vacation effortlessly. This loose hair + western hat combo aside from her typical sleek, middle part ponytail may be influenced by the recent trend of pop music artists going country, country music trending on social platforms, or the need to lean into what's hot + happening in the world at the moment. No matter what influenced Kim K + other celebrity icons to go country core, we are absolutely here for it.
GET KIM KARDASHIAN'S LOOK HERE! -
CELEBRITIES SPOTTED IN WESTERN TRENDS OUT IN THE WORLD
Madeline Edwards (@makingmadeline) is a young artist breaking into the country music scene with a sound that blends jazz, soul, gospel + country music. We absolutely had to highlight this one-of-a-kind beauty who's featured on Spotify's Hot Country Artists to Watch" because she personally owns many Gigi Pip hats + has collaborated with us on her very own Limited Edition design! Madeline Edwards embodies the fusion of western + pop culture through her edgy, mainstream style paired with her love for western brims, jeans + staple cowgirl boots. (her sunglasses are a Gigi Pip staple product too, that you can find HERE.)
Not only is the pop singer/songwriter Kesha MOTHER but she's making a come back in a rodeo, roundabout way. Kesha was seen a few weeks ago in a straw, western hat carrying a cardboard sign announcing new music coming soon! Her sound ranges from pop core to neo-soul + even western-pop across each of her albums. Maybe we'll see this pop artist lean even further into western sound on her new album?
GET MADELINE'S, KESHA'S + J-LO'S LOOK HERE!
Lana Del Rey, Diplo + Tanner Adell are a few others amongst the crowd of influential celebrities showing off their western flare! For those Diplo fans out there, I'm sure you're familiar with the second studio album that he released under his country persona Thomas Wesley in 2020. This album features many guest artists on the album + is classified under the Country Pop genre. Even this world-known DJ had to come up with an alter-ego persona to fully delve into the western scene! The second chapter from his country moniker Thomas Wesley: Chapter 2 - Snake Oil was released in 2023.
GET LANA DEL REY'S, DIPLO'S + TANNER ADELL'S LOOK HERE!
